Traditionally, interior designers have been perceived as working exclusively with high-net-worth clients, sourcing luxury furniture and styling spaces with expensive cushions and accessories. But today, the role of an interior designer is much broader.
With the cost of construction soaring, social media platforms like Instagram making every idea and product instantly available, and a growing number of designers competing for projects, interior design in London is no longer reserved for the elite.
Every designer has their own unique approach and strengths, but the core “superpower” of an interior designer lies in understanding exactly what a client needs from their space—both in terms of aesthetics and functionality.
From there, a designer develops and delivers creative, thoughtful, and ideally sustainable solutions for any interior space, whether it’s a playful, colour-filled home or a sleek, modern office. These solutions are designed to work within budget, timeframe, and regulatory requirements.
Another key skill of an interior designer is having the right contacts. A London interior designer doesn’t just bring creative ideas to the table—they also have an excellent network of contractors, tradespeople, and suppliers, ensuring clients have access to the best resources for their projects.
Some interior designers are trained as interior architects, contributing to the structural planning of a project alongside architects. Others, often referred to as interior decorators, focus primarily on the decorative aspects, such as colour schemes, materials, and furniture selection.
Given today’s rising renovation costs, more and more designers are offering consultancy services rather than full-scale design packages. A short design consultation can be a game-changer, helping homeowners make smart choices without committing to a full-service design.
Even in a consultancy role, an interior designer can add immense value—finding the right contractors, advising on room layouts, creating colour schemes, and helping clients decide what furniture to keep and what to source new. In just a few hours, clients can gain clarity and direction for their renovation or refresh.
It’s time for interior design to be seen not just as a luxury, but as an accessible and invaluable resource for a variety of budgets and projects—whether it’s a colourful interior design transformation or a simple, well-thought-out home update.